Jennifer (Jenn) Longnion is Co-Founder and President of ReCreate Collective. She brings three decades of experience to our group as a Board Director, Founder/CEO, and organizational strategist spanning Fortune 100 corporations, fast-growth startups, and academia.

Referred to as the “org whisperer,” Jenn brings an unapologetic and bold approach to business in her day job as Founder and CEO of See & Free Consulting, partnering with executive teams to uncover hidden barriers to success, to accelerate execution, and to align their growth strategy with their business practices.

Before launching her firm, she served as Chief Impact Officer at Silicon Valley’s Flexport leading Corp Comms, Marketing, Sustainability and People and as Chief Organization Officer at Silicon Beach darling Dollar Shave Club (DSC), where she stewarded the company’s strategic roadmap, managed marketing and operations, and shaped a kickass culture and people practices.

Prior to her move to California, Jenn spent nearly a decade at The Coca-Cola Company in global and regional leadership roles (Atlanta and London), stewarding change management across the 850k member system. Her early career includes leadership roles at Motorola, Best Buy, and the University of Minnesota.

She is a frequent paid speaker on leadership and scaling organizational capabilities, and she moonlights as a professor of Entrepreneurial Leadership at #11 ranked Loyola Marymount University’s College of Business Administration’s Masters program where she was recently honored as Professor of the Year 2025. Her fave role is spouse to her wife Shannon, as mom to sons Kyan and Rayn and their fur family Koa and Boopers.

Cheryl Lin is Co-Founder of ReCreate Collective and leads our Investment Fund. Cheryl is a senior executive in technology and digital media with 25 years of experience leading organizations through scale, growth, and transformation. Her mission is rooted in the growth of people and communities, fostering environments where innovation, collaboration, and shared success can thrive. At the core of her leadership is best described by nunchi—a Korean term reflecting the art of attunement and empathy—which allows her to read the room, connect authentically, and drive results through trust and collaboration.

She has held leadership roles at companies such as Epic Games, Meta, YP, TCW, and consulting firms, where she built and scaled creator economies, launched video and monetization products that grew to billions in revenue, and delivered customer adoption and retention to scale. Cheryl is also the founder of Nunchi Consulting, advising companies on go-to-market, growth, and monetization strategies while career coaching individuals to reach their full potential. She has operated at the executive level, leading strategy, shaping product and business direction, and leading global teams through periods of rapid transformation. Cheryl holds a degree in Economics and minor in Psychology from UC San Diego

Outside of work, Cheryl lives in Southern California, is an avid foodie and enjoys spending time with her husband, their twin girls, and a much-loved cavapoo.

Dr. Kristina Guillen is Co-Founder of ReCreate Collective and leads our Joint Ventures division - exploring new partnerships and investment opportunities. Kristina is an experienced C-Suite leader with primary expertise in people, talent, and culture. Over the past eight years, she has served as Head of Human Resources for The Coffee Bean and Tea Leaf, Anderson Holdings, and LA28. Before that, Kristina held progressively senior and global HR and Talent roles at The Coca-Cola Company. Kristina began her HR career at Merck & Co., Inc.

Kristina has executive experience working in private equity, private, family-owned, and not-for-profit environments. Her industry experience is vast, having worked in pharmaceuticals, consumer products, retail coffee and production, automotive retail, insurance, commercial real estate, beverage distribution, and high-tech manufacturing. She has had extensive M&A and integration experience over the past 15 years. Dr. Guillen has a B.A. in Psychology from Rice University, a Master of Industrial and Labor Relations (M.I.L.R.) from Cornell University, and a Doctor of Education (Ed.D.) in Organizational Change and Leadership from the University of Southern California, where her research focused on executive motivation.

In her free time, Kristina enjoys traveling, running, indoor cycling, exploring food and wine, reading, and spending time with her two exquisitely tiny dogs. Guilty pleasure? Binge-watching reality TV.

Amber Hameed is the Co-Founder of ReCreate Collective and is leading the development of our first values-driven tech venture. Amber is a visionary leader with over 25 years of experience in technology, digital transformation, and data-driven marketing. Known for scaling organizations from startup to enterprise, she brings both strategic expertise and entrepreneurial spirit to everything she builds.

Before ReCreate, Amber held senior roles at Accenture, Dollar Shave Club, Publicis Groupe, PwC and Deloitte, where she led global technology rollouts, built diverse award-winning teams, and drove large-scale transformation. A sought-after keynote speaker, she is respected as both a technologist and a strategist, recognized for inspiring people and organizations to reach their potential.

Amber’s leadership philosophy is deeply rooted in Simon Sinek’s belief that “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” She has chosen the latter, creating an environment where people thrive, feel empowered, and rise into leadership themselves.

Amber holds a dual degree in Management Information Systems and Marketing from Northeastern University in Boston. A traveler at heart, she has explored five continents and is on her way to Antarctica.